MAD Studio partnered with Howard Building Corporation (HBC)—one of Southern California’s top construction companies—to craft a bold new brand identity that pays homage to their rich legacy while embracing a progressive future. Recognizing the strength and recognition of HBC’s iconic logo, MAD carefully evolved its visual identity, ensuring it remained deeply rooted in the company’s culture while reflecting its forward-thinking approach. Beyond the brand refresh, MAD Studio designed a modern, intuitive website that aligns with HBC’s progressive vision, delivering a seamless digital experience. To support a smooth transition into the new era, MAD also developed a suite of marketing assets and custom templates to empower HBC’s team in maintaining brand consistency. From stationery designs that showcase the refined identity to strategic collateral that reinforces their industry presence, MAD Studio provided HBC with the tools to confidently move forward while staying true to their legacy.